- DeChambeau says PGA's Ryder Cup decision 'just the start'
- Alcaraz defeated on Laver Cup debut
- Postecoglou embraces 'struggle' to make Spurs a success
- Nice hand 'ashamed' Saint-Etienne 8-0 Ligue 1 mauling
- Boeing CEO says ending strike 'a top priority'
- Stock markets mostly fall after Fed-fueled rally
- Harris slams Trump for hypocrisy on abortion as US starts voting
- Academy to host first overseas ceremony to honor young filmmakers
- No doctor necessary: US okays nasal spray flu vaccine for self-use
- Gurbaz, birthday boy Rashid lead Afghanistan to 177-run rout of South Africa
- Former delivery man Baldwin leads star names at PGA Championship
- Trump shooting: Secret Service admits complacency
- Can an ambitious Milei make Argentina an AI giant?
- Haiti, its suffering growing, in 'race against time': UN expert
- Ibrahim Aqil, the Hezbollah elite unit commander wanted by the US
- Chinese forward Cui signs NBA contract with Brooklyn Nets
- US Fed dissenter calls for 'measured' pace of rate cuts
- Guardiola tells players to lead change over workload as Kompany demands cap on games
- Norway limits wild salmon fishing as stocks hit new lows
- Top Hezbollah commander killed in Israeli strike on Beirut
- Rotterdam fatal knife attacker suspected of 'terrorist motive'
- First early votes cast in knife-edge US presidential election
- Top-ranked Swiatek out of Beijing due to 'personal matters'
- Hard-right Reform UK looks to the future after vote success
- Embiid agrees to NBA contract extension with 76ers
- Joshua aims to complete road to redemption in Dubois bout
- World champion Bagnaia sets pace with lap record at Misano
- Biden says 'working' to get people back to homes on Israel-Lebanon border
- Pope criticises Argentina's crackdown on protesters
- Court limits screenings of videos in France mass rape case
- Gurbaz century takes Afghanistan to 311-4 in 2nd ODI
- Central banks face 'difficult balancing act': IMF chief
- McLaren's Norris sets Singapore pace as struggling Verstappen 15th
- Guardiola tells players to lead change over workload fears
- Paris Olympics sports equipment moves to new homes
- 'Happy' Kinghorn relishing life at Toulouse
- Norris sets Singapore pace as Verstappen only 15th
- 8 dead in Israeli strike, source says Hezbollah commander killed
- Germany to bid to host women's Euro 2029
- Portugal brings deadly forest fires under control
- Postecoglou defends Solanke after slow start to Spurs career
- US nuclear plant Three Mile Island to reopen to power Microsoft
- Arteta urges Arsenal to take next step in Man City showdown
- Stock markets fall after Fed-fuelled rally
- Top Hezbollah commander 'killed' in Israel strike
- Poland charges Russian over attack on Navalny ally: prosecutors
- Man City have rest 'advantage' in Arsenal showdown: Guardiola
- Maresca has 'no doubt' in Jackson as Chelsea's number nine
- EU chief announces 35 bn euro loan plan for Ukraine before winter
- From TikTok to Hollywood, the irresistible rise of Italy's Khaby Lame
TikTok videos get longer in challenge to YouTube
TikTok on Monday began letting users upload videos as long as 10 minutes, ramping up the young platform's challenge to veteran titan YouTube.
TikTok, owned by ByteDance in China, launched with a one-minute limit on uploaded videos, but bumped the cap to three minutes last year.
"Today we are happy to start rolling out the ability to upload videos up to 10 minutes long," TikTok said in response to an AFP inquiry.
"We hope this will further stimulate the creativity of our creators around the world."
TikTok more than tripling the length of videos comes as YouTube and Facebook-parent Meta strive to counter the rival with short-form content options and incentives to creators whose posts draw audiences.
"YouTube is still ahead of TikTok in terms of time spent, but its not immune to the 'TikTok effect'," Insider Intelligence analyst Jasmine Enberg told AFP.
"The gap in time spent between the two platforms is narrow, and longer videos could help TikTok catch up in terms of both eyeballs and engagement."
Longer videos could also enable TikTok creators make more money and boost the platforms advertising business, the analyst added.
YouTube recently laid out goals for this year that included making the lives of creators easier and boosting a popular format that rivals TikTok.
The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.
"YouTube creators are the heart and soul of the platform," Mohan said in a blog post.
"To give them every opportunity possible, we'll continue to invest across our multiple formats."
Short-form content like the video snippets that are a winning ingredient at TikTok are incredibly popular. YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views, according to Mohan.
Short videos, typically made using smartphones, can be as long as 60 seconds, with music and comedy as popular themes.
Facebook and Instagram parent Meta has its own spin on the offering called Reels, which chief executive Mark Zuckerberg has said is a priority for the tech firm and growing fast.
J.Bergmann--BTB