- New study reinforces theory Covid emerged at Chinese market
- World Bank boosts climate financing by 10 percent
- Bagnaia eyeing summit on home ground in 100th MotoGP
- 'Something was wrong', defendant in French mass rape tells court
- Hezbollah chief admits 'unprecedented' blow in device blasts
- Sales of US existing homes slip slightly in August
- Fear, panic haunt Lebanese after devices explode
- Labuschagne sparks Australia fightback in England ODI opener
- S.Africa's HIV research power couple says fight goes on
- Why is Israel focusing on border with Lebanon?
- Mpox vaccines administered in Rwanda, first in Africa
- US Fed rate cut is 'very positive sign' for economy: Yellen
- Unknown Mozart string trio discovered in Germany
- 'Are we five-year-olds?' F1 drivers won't mind their language
- Brazil judge orders X to reimpose block or face hefty fine
- Munich to rename stadium street after Beckenbauer
- Champions Italy to face Argentina in Davis Cup Final 8
- The winding, fitful path to weight loss drug Ozempic
- Italians defeat American Magic to reach Louis Vuitton Cup final
- Norris has 'nothing to lose' as he hunts Verstappen in Singapore
- Kyiv 'outraged' at Swiss showing of Russian war film
- French city renames Abbe Pierre square after abuse claims
- Footballer charged after huge cannabis seizure at UK airport
- Vatican recognises Medjugorje shrine, but not Virgin's messages
- Israel bombs Hezbollah strongholds in Lebanon after wave of deadly blasts
- Bank of England freezes rate after jumbo US cut
- Playing Nadal is 'kind of a nightmare', says Alcaraz
- Portugal tackles last of deadly northern forest fires
- Ton-up Ashwin lifts India to 339-6 against Bangladesh
- Departing NATO chief warns US against 'isolationism'
- Coming winter 'sternest test yet' for Ukraine energy grid
- Evacuations as tail of Storm Boris floods northeast Italy
- Lebanon's Hezbollah reeling after second wave of deadly blasts
- Taiwan recognises same-sex marriages between Chinese, Taiwanese
- Stock markets rally after jumbo US rate cut
- Gabon's ousted leader Bongo says renouncing politics for good
- Lebanon device blasts: what we know about deadly attacks
- Equity markets rally after jumbo US rate cut
- Late Harrods owner Al-Fayed accused of rape: BBC
- Hong Kong man sentenced 14 months for wearing 'seditious' T-shirt
- Lebanon's Hezbollah in disarray after second wave of deadly blasts
- Equity markets, yen rally after jumbo US rate cut
- Meta and Spotify blast EU decisions on AI
- Hasan takes three as Bangladesh rattle India in first Test
- Two killed during police operation in New Caledonia
- Flood-hit region leaders to meet in Poland to discuss EU aid
- Sri Lanka to vote in first poll since economic collapse
- Hong Kong probe finds Cathay Airbus defect could cause 'extensive' damage
- AI development cannot be left to market whim, UN experts warn
- All Blacks primed for 'hell' of a Wallabies clash
RBGPF | 5.79% | 60.5 | $ | |
CMSC | -0.14% | 25.02 | $ | |
BP | 1.58% | 32.951 | $ | |
BCC | 4.01% | 142.78 | $ | |
SCS | -6.81% | 13.21 | $ | |
GSK | -1.06% | 41.985 | $ | |
BTI | -0.68% | 37.625 | $ | |
NGG | -1.63% | 68.925 | $ | |
CMSD | 0.1% | 25.005 | $ | |
RELX | 1.54% | 48.11 | $ | |
RIO | 3.56% | 65.23 | $ | |
RYCEF | 5.48% | 6.93 | $ | |
JRI | -0.3% | 13.4 | $ | |
AZN | 0.87% | 79.27 | $ | |
VOD | -1.64% | 10.065 | $ | |
BCE | -0.54% | 35.42 | $ |
All churned up: Austrian oat milk ad draws farmers' ire
Austrian farmers were left fuming after an advert for winter tourism featured oat -- instead of cow's -- milk, in what industry representatives sourly slammed as an "affront to Tyrolean farmers".
The commercial was to promote Austria's western Tyrol region, renowned for its rolling pastures and rugged peaks that are a magnet for winter sports lovers.
In the ad, a hairy, horned mythical figure called "Percht" -- known for driving out winters in Alpine folklore -- is invited into a Tyrolean mountain hut for a warming drink after returning a young girl's glove that he found in the snow.
But it is the next scene that had farmers in a froth -- when the "Percht" creature orders a "latte macchiato with oat milk".
"It can't be that a promotional video for Tyrol features 'oat milk' and not the very own, genuine Tyrolean milk," Josef Hechenberger, president of the Tyrolean Chamber of Agriculture said in a statement.
The ad is an "affront to Tyrolean farmers", he added.
Another regional Chamber of Agriculture and the Tyrolean Farmers' Union had also voiced complaints, arguing that dairy-related names such as "oat milk" were banned by the European Union in adverts because they do not contain dairy products.
The uproar led to the advert which runs just over one minute long being pulled.
Tourism marketing organisation Tirol Werbung that commissioned the promotional video said the aim was to portray local hospitality and open-mindedness.
But it acknowledged that the underlying message that every preference and lifestyle is welcome in Tyrol had been lost on some viewers.
The ad called "Come as you are -- in Tyrol everybody is welcome" was originally designed to cater to "modern, urban" clientele, for whom "climate protection is important" and who might be lactose-intolerant, Tirol Werbung's communications chief Patricio Hetfleisch told AFP Thursday.
The punchline was that "every lifestyle and each preference, ranging from gender to food" would be welcomed with hospitality in Tyrol, Hetfleisch said.
"Obviously the punchline could not be decoded by some," he added.
The commercial only aired for around 10 days before being suspended earlier this week due to criticism, Hetfleisch said.
Hashtags and memes surrounding the row are still trending in Austria.
It was originally shot in 2019 and produced by a Berlin-based creative film production agency.
L.Janezki--BTB